Cookies Policy (Aartex)

Effective Date: [DD Month YYYY]
Last Updated: [DD Month YYYY]

This Cookies Policy explains how Aartex (“we”, “us”, “our”) uses cookies and similar technologies on our website https://www.aartexedu.com/ (the “Website”). It explains what these technologies are, why we use them, and the choices you have.

Business Name: Aartex
Address: Etihad Town, Phase 1, Lahore, Pakistan
Email: info@aartexedu.com
Phone: +92 339 4154007


1) What are cookies?

Cookies are small text files stored on your device when you visit a website. Cookies help websites operate, improve functionality, remember preferences, measure performance, and (where enabled) support marketing/advertising measurement.


2) Similar technologies

We may also use similar technologies such as pixels/tags (e.g., Meta Pixel), web beacons, and local storage. For simplicity, we refer to these as “cookies” in this policy.


3) Why we use cookies

We use cookies for the following purposes:

A) Strictly Necessary Cookies

These cookies are required for the Website to function properly (e.g., security, basic navigation, form submission). Without them, parts of the Website may not work.

B) Analytics / Performance Cookies (Google Analytics)

These cookies help us understand how visitors use the Website (e.g., pages visited, time on site, traffic sources). This helps us improve content, performance, and user experience.

C) Marketing / Advertising Cookies (Meta Pixel)

These cookies help us measure the effectiveness of our advertising on Meta platforms (Facebook/Instagram), create audiences, and understand actions people take on our Website after viewing or clicking our ads (e.g., visiting a page or submitting a form), subject to your settings and applicable law.


4) Cookie types (how cookies are categorized)

Cookies can be:

  • First‑party cookies: set by aartexedu.com
  • Third‑party cookies: set by other companies whose tools we use (e.g., Google, Meta)
  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain until they expire or you delete them

5) Cookies we use (common examples)

Cookie names and durations can vary based on configuration and provider updates. Below are common cookies associated with the services we use (Google Analytics and Meta Pixel).

A) Strictly Necessary (Website / Consent)

CookieProviderPurposeTypical DurationCategory
cookie_preferences / cookie_consent (name may vary)aartexedu.comStores your cookie consent choices (if a consent banner is used)6–12 monthsStrictly Necessary

B) Analytics / Performance (Google Analytics)

CookieProviderPurposeTypical DurationCategory
_gaGoogle AnalyticsDistinguishes users for analytics2 yearsAnalytics
_ga_<container_id>Google AnalyticsPersists session state2 yearsAnalytics

(Depending on your setup, you may also see cookies such as _gid (often ~24 hours). Only include those if they appear on your Website.)

C) Marketing / Advertising (Meta Pixel)

CookieProviderPurposeTypical DurationCategory
_fbpMetaBrowser identifier used for advertising measurement~3 monthsMarketing
_fbcMetaStores ad click ID (typically set when you arrive via a Meta ad)~3 monthsMarketing

6) Managing your cookie choices

A) Cookie Settings on our Website

Where required by law, we display a cookie banner that allows you to accept or reject non-essential cookies (such as Analytics and Marketing). You can change your choices at any time by using:
Cookie Settings: [Insert link/button to open cookie preferences]

B) Browser controls

Most browsers let you delete or block cookies. Helpful links:

Note: Blocking certain cookies may impact Website functionality.

C) Third‑party opt‑outs (where available)


7) Third‑party services and their policies

Our use of third-party cookies/technologies may involve data being processed by those providers under their own terms and privacy policies. For more information:


8) International data transfers

Some of the third‑party providers we use (such as Google and Meta) may process data on servers located outside your country/region. Where applicable, such transfers are subject to the providers’ safeguards and policies.


9) Changes to this Cookies Policy

We may update this Cookies Policy from time to time. Updates will be posted on this page and the “Last Updated” date will be revised.


10) Contact us

For questions about our Cookies Policy or our use of cookies, contact:

Aartex
Etihad Town, Phase 1, Lahore, Pakistan
Email: info@aartexedu.com
Phone: +92 339 4154007
Website: https://www.aartexedu.com/